메뉴 건너뛰기

ENG

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
(Dongguk University) (Dongguk University) (Dongguk University)
저널정보
한국인터넷전자상거래학회 인터넷전자상거래연구 인터넷전자상거래연구 제15권 제2호
발행연도
수록면
197 - 213 (17page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
이 논문의 연구방법이 궁금하신가요?
🏆
연구결과
이 논문의 연구결과가 궁금하신가요?
AI에게 요청하기
추천
검색
질문

초록· 키워드

Social network services(SNSs) change existing marketing practices because people are relying more on the members of their own networks to guide their decision making. Lots of people share product information or shopping experience on microblog-based SNSs. When one peer posts certain information about a product on a microblog-based SNS, some of his/her followers may become willing to purchase that product after reviewing the information. We suggested a research model based on the Stimuli-Organism-Response(SOR) framework. Homophily was adopted as the predictor of tie strength. We considered homophily and tie strength as stimuli, perceived diagnosticity as organism, and purchase intention as response. We empirically tested the model and tried to provide some valuable and applicable implications for both researchers and practitioners.
#Stimuli-Organism-Response(SOR) #Microblog-based SNS #Homophily #Tie Strength #Perceived Diagnosticity #Purchase Intention
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지
정보가 잘못된 경우 알려주세요!

목차

  1. Abstract
  2. Ⅰ. Introduction
  3. Ⅱ. Literature Review
  4. Ⅲ. Research Model and Hypotheses
  5. Ⅳ. Research Method
  6. Ⅴ. Conclusion
  7. References

참고문헌

참고문헌 신청

최근 본 자료

전체보기
260429_DBpiaAI
260319_딥리서치
260319_AI리더
260304_새학기에이전트
260429 전공별 추천 이벤트
260504 이주의질문
260304_아그논문롤
260127_아그논문
260127_AI뷰어
UCI(KEPA) : I410-ECN-0101-2016-326-001462991