인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.2
- 수록면
- 249 - 257 (9page)
- DOI
- 10.51979/KSSLS.2015.02.59.249
이용수
초록· 키워드
The purpose of this study was to Sports licensing situation in which growing importance of product properties and facts about a systematic and in-depth analysis, and subsequent licensing of the product development strategy is to present. We used a literature investigation research with 2014 broadcast and newspaper articles, papers, and books which is related to the current sports licensing. Based on such research method, the following results were obtained. We used a literature investigation research with 2014 broadcast and newspaper articles, papers, and books which is related to the current sports licensing. First, qualitative development of superior products and a variety of products, excellent design, advanced through the brand, it is necessary to develop a practical product. In addition, the construction of efficient production systems should also be leading. Second, low prices, we need to reduce the price paid for the product through a variety of prices, sale s and special promotions according to the product. Third, accessibility and sophistication of the dealership, increased utilization of internet shopping, simplifying the sales channels and increase the dealer through a variety of distribution channels should be constructed to enable the purchase anytime, anywhere. Fourth, club and player, association, and the members of the association of community service and positive social activities must create a positive image. Fifth, fan club, club members and member suffered a targeted publicity and promotional activities for the general public, as well as to strengthen its sweepstakes or mail, product - mail, product endorsements, product purchasePoint system, and sign autographs, increasing awareness about the licensing products shall be met by better use of the teams‘ homepages. As a result of findings, To increase team image, the team needed to find and bring up excellent athletes, show more positive team image through social responsibility activity to the fans. In addition, corporate need to produce licensing products emphasizing fuctionality, design, color, and price on demand of customers. Discount tickets sales and simplifying the rout of selling licensing products also could be good strategy.
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목차
- Ⅰ. 서론
- Ⅱ. 스포츠라이센싱의 개념
- Ⅲ. 국내 스포츠라이센싱 사업 현황
- Ⅳ. 스포츠라이센싱 발전 방안
- Ⅴ. 결론
- 참고문헌
- ABSTRACT
참고문헌
참고문헌 신청최근 본 자료
