인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
학술대회자료
Full-text
오류 신고하기해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
초록·키워드
This study aims to seek a design strategy directivity, by examining experience design elements to apply to space, and analyzing experience design characteristics of corporate brand experience spaces. For this study, the concepts and characteristics of corporate brand experience space and experience design were defined, and design application plans were extracted through a case analysis. The spatial range of this study targeted Hyundai Motor Studio, Kakao Friends Shop and Line Friends Store where are indirect marketing spaces where have been built for the recent 3 years and brand experience spaces that belong to consumption spaces. The study results were extracted from this process. First, Hyundai Motor Studio had the biggest number of experience design characteristics, and it was followed by Line Friends Store and Kakao Friends Shop. When experience design characteristics were analyzed, an aesthetic experience element had the biggest intensity of experience design characteristics, and it was followed by an entertainment experience element, an escapism experience element and an educational experience element. Second, compared to other characteristics, an aesthetic experience element and an entertainment experience element were mainly revealed, and an educational experience element was hardly revealed. Third, when there were stronger experience design characteristics in brand experience spaces, the store stay time increased, and purchase activities became active. These findings demonstrate that there will be a need to increase experience design elements for space design and actively introduce various experience elements which escape from existing space design methods.
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-619-001526850
