지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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As inputted marketing costs have increased, there is growing interest in the actual effect of marketing investment on corporate activity, and ultimately what direct effect the investment has on improving corporate value. However, due to the nature of marketing, various organizations intersect, thus not easy to divide the performance of marketing activity. In addition, as innovation activities of the marketing process have increased, there has been a rise in the importance of these activities in corporations. Therefore, the need to include innovation activity of the marketing process in the evaluation of corporate performance and value has grown accordingly. Consequently, this study verifies the hypothesis that cooperative orientation, which effects both corporate CRM activity and SCM activity, has effect on corporate financial performance through CRM performance and SCM performance.
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