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자료유형
학술저널
저자정보
저널정보
한국서비스경영학회 서비스경영학회지 서비스경영학회지 제14권 제3호
발행연도
2013.9
수록면
157 - 180 (24page)

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This research addresses applying the two-sided market theory which has been studied recently in economics to service industries. In two-sided platform businesses two distinctive customer groups interact each other through a certain platform provided by a mediator affected by indirect network externality. They provide these customers a real or virtual meeting place and facilitate the interactions between members of these customer groups. They essentially act an intermediary between the two groups and create efficiencies by lowing transaction costs and reducing duplication costs. Many significant industries are populated by business based on two-sided market especially in service sector. These included many traditional businesses such as shopping malls, and most Internet-based businesses such as social networks. With characteristics of platform and indirect network externality, competitive factors of two-sided platform businesses in service industry markets can be re-explained differently from the previous theories for one-sided markets. To find and classify these factors, this research proposal goes over previous researches about the two-sided market and studies several cases in service industries. Consequently, we suggest the factors which strengthen competitive advantage for service industries.

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