지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Today marketing has managed more creative works with less pressure to generate quantitative results. Also It is not only functional division but the center of business management between market and the firm itself. In this case study of Microsoft, it shows to consider the background of introducing the business scorecard model with the IT service company``s situation such as leadership change, product competitiveness, and financial situation. The case introduced the Microsoft``s balanced scorecard model is more systematic process to reduce the dependency on few executives as a powerful and simple tool in managing the business as a global IT service company. Hence, the study reviews the aspects of the operation models including target setting, cluster benchmark model, training and communication, review process, and empowerment for marketing division of IT service company.
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