인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of study is to identify the selective attributes of coffee shop and to verify the effects of those attributes on perceived value and customer loyalty. We categorized the selective attributes of coffee shop as seven dimensions (i.e., coffee quality, menu variety, physical facilities, brand, service quality, sales promotion). We considered perceived value as two parts such as functional and emotional. We also specified two segments of customer loyalty as intention of re-visit and recommendation to others. The consequences of this research is presented as follows: First, the selective attributes of coffee shop such as coffee quality, menu variety, physical facilities, service quality, sales promotion have positive effects on functional value, but brand and accessibility have no control over functional value. Second, the selective attributes of coffee shop such as coffee quality, menu variety, service quality, accessibility, sales promotion have positive effects on emotional value, but physical facilities of coffee shop has no influence on emotional value. Third, when it comes to the effects of perceived value on customer loyalty such as intention of re-visit, functional value and emotional value influence positively the intention of re-visit. Finally, functional value and emotional value affect affirmatively the recommendation to others
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-326-001788325
