인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Currently fierce competitions between airlines are requiring efforts such as introducing new managements, establishing new marketing strategies, management techniques on earning rates, and strategic alliances between multi-national airlines etc. When selecting any airlines, consumers at now do not conclude decision-making based on airline’s kinds of airplanes, routes, and charges only. So, airlines are endeavoring so that passengers could be regular customers on specific airlines by providing useful mileage system, cabin amenities, and satisfactory services when contacting with them. Customers become to contact with the servicescape primarily before experiencing direct services, and this is recognized after being transformed to corresponding services. Also, as they experience the service process as restricted forms within physical frames of given environments, they became to receive corresponding services based physical environments consciously or unconsciously, and then evaluate the image and quality on services. Actually, it can be looked easily that servicescape in the service industry such as airlines, hotel, restaurant, bank, and large mart etc are effecting to customer’s behaviors and responses while forming images on corresponding companies(Baker, 1987; Bitner, 1986; Booms & Bitner, 1982; Shostack, 1997; Parasuraman et al., 1985). Therefore, the study will look into customer satisfactions having been investigated as related concepts with service quality at such servicescape, and intends to correctly grasp services that can satisfy customer’s needs through researching on effects of influencing to relevant quality and behavioral factors. Finally, this study could lay a meaning in giving helps to establishing effective corporate managing strategies so as to enhance customer satisfactions together with providing aerial services differently from previous ones in levels by seizing these services.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
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UCI(KEPA) : I410-ECN-0101-2016-325-001759767
