지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2011.5
- 수록면
- 178 - 199 (22page)
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초록· 키워드
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The purpose of this study is to examine the relationship between Internal marketing, employee"s satisfaction and effect of customer orientation in the Hotel Industry. This study surveyed the employees who work at five star hotel in Busan from December 1st to 15th, 2010. A total of 230samples from the employees in the hotel industry collected through questionnaires. The statistic data was analyzed by frequency, fator, reliability and regression analysis using the PASW 18.0 program. The results can be summarized as follows:
First, the result shows that Internal marketing have positive effects on employee"s satisfaction and effect of customer orientation.
Second, employee"s satisfaction has positive influence affect customer orientation. Based on the result of the empirical analysis in this study, the research model is verified for effect of Internal marketing on customer orientation based on existing studies.
This study concluded with several recommendations for enhancing hotel employee"s job satisfaction and customer orientation from the Internal marketing.
First, the result shows that Internal marketing have positive effects on employee"s satisfaction and effect of customer orientation.
Second, employee"s satisfaction has positive influence affect customer orientation. Based on the result of the empirical analysis in this study, the research model is verified for effect of Internal marketing on customer orientation based on existing studies.
This study concluded with several recommendations for enhancing hotel employee"s job satisfaction and customer orientation from the Internal marketing.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형과 가설
Ⅳ. 실증분석
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2016-325-001759676