지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술대회자료
- 저자정보
- 발행연도
- 2012.11
- 수록면
- 199 - 220 (22page)
이용수
초록· 키워드
오류제보하기
Recently many consumers have been concerned about ethical products and the real purchasing power on the ethical products have been increased in Korea. The purposes of this study are to investigate major factors to influence the consumer"s attitude and purchase
intention on the ethical products and to analyze the casual relationship among ethical obligation, self-identification, altruism, attitude, subjective norm, positive affection and ethical consumption intention. For the theoretical model of ethical consumer decision-making, this study is based on the modified theory of reasoned action including some variables such as ethical obligation, self-identification, positive affection. For this study, the ethical products include eco-friendly products which are no harm both to nature and human body and various fair-trade products which are designed to contribute to economical self-sufficiency of poor workers in the Third World.
Data has been collected from 343 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of purchasing an ethical product and the samples were selected among the university students who live in Seoul and Gyeonggi Provinces and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 37 days from June, 2012 through July, 2012. The positive analysis was done with visual PLS program using the reliability analysis, factor analysis, correlation analysis, bootstrap path analysis and so on.
The following study results were revealed: First, ethical obligation, self-identification and altruism were related positively to attitude. Second, ethical obligation and altruism were related positively to ethical consumption intention. Finally, attitude and positive affection were related positively to ethical consumption intention. In conclusion, marketing implications for practice can be derived from based on result of this study.
intention on the ethical products and to analyze the casual relationship among ethical obligation, self-identification, altruism, attitude, subjective norm, positive affection and ethical consumption intention. For the theoretical model of ethical consumer decision-making, this study is based on the modified theory of reasoned action including some variables such as ethical obligation, self-identification, positive affection. For this study, the ethical products include eco-friendly products which are no harm both to nature and human body and various fair-trade products which are designed to contribute to economical self-sufficiency of poor workers in the Third World.
Data has been collected from 343 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of purchasing an ethical product and the samples were selected among the university students who live in Seoul and Gyeonggi Provinces and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 37 days from June, 2012 through July, 2012. The positive analysis was done with visual PLS program using the reliability analysis, factor analysis, correlation analysis, bootstrap path analysis and so on.
The following study results were revealed: First, ethical obligation, self-identification and altruism were related positively to attitude. Second, ethical obligation and altruism were related positively to ethical consumption intention. Finally, attitude and positive affection were related positively to ethical consumption intention. In conclusion, marketing implications for practice can be derived from based on result of this study.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설설정
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2016-325-001750264