인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2015.10
- 수록면
- 837 - 849 (13page)
이용수
초록· 키워드
The purpose of this study is to suggest a business model based on analysis on domestic environment (external environment) and overseas cases (Japan) and ultimately provide foundational data to found independent baseball leagues in large region. Through analysis on the PEST model and the study suggests a business model as below:
First, independent baseball leagues should be developed with a business model associated largely with the records of players, coaches, and referees, stadiums, broadcasters, and the internet taking the fact that they are held in Large-region as a basis. Second, players and coaches are hired by the federations or six clubs, and they have a hiring contract via high schools, universities, or agencies. Third, the records of referees are a part of service to operate games managed by the federations, and it is needed to perform systematic management on the records as well as referees to proceed with the games. Fourth, independent baseball leagues grounded on large region are involved in food and beverages, souvenirs, or advertisements at the stadiums targeting local spectators, and they do their business mainly targeting local companies. Fifth, because of the characteristics of independent baseball leagues, they should make a contract about the right to broadcast with district-based channels or cable TVs rather than public TVs and do relay broadcasting using the internet. Sixth, sponsors, license companies, or local autonomous entities should approach clubs, federations, broadcasters, referees’ records, or fans through sport marketing agencies.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지First, independent baseball leagues should be developed with a business model associated largely with the records of players, coaches, and referees, stadiums, broadcasters, and the internet taking the fact that they are held in Large-region as a basis. Second, players and coaches are hired by the federations or six clubs, and they have a hiring contract via high schools, universities, or agencies. Third, the records of referees are a part of service to operate games managed by the federations, and it is needed to perform systematic management on the records as well as referees to proceed with the games. Fourth, independent baseball leagues grounded on large region are involved in food and beverages, souvenirs, or advertisements at the stadiums targeting local spectators, and they do their business mainly targeting local companies. Fifth, because of the characteristics of independent baseball leagues, they should make a contract about the right to broadcast with district-based channels or cable TVs rather than public TVs and do relay broadcasting using the internet. Sixth, sponsors, license companies, or local autonomous entities should approach clubs, federations, broadcasters, referees’ records, or fans through sport marketing agencies.
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목차
- Abstract
- Ⅰ. 서론
- Ⅱ. 국내외 환경분석
- Ⅲ. 해외(일본)사례분석
- Ⅳ. 한국형 독립리그 비즈니스 모델
- Ⅴ. 결론
- Ⅵ. 제언
- 참고문헌
참고문헌
참고문헌 신청최근 본 자료
UCI(KEPA) : I410-ECN-0101-2016-692-002056894
