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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제26권 제2호
발행연도
2012.4
수록면
259 - 277 (19page)

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This research focuses on the analysis of the current status of tourism products and strategic industries in Wonju and seeks the way of trying them with regional tourism. Also, I tried to explore the possibility of medical device industry in wonju as a industrial tourism and to seek a way of developing tourism product utilizing regional resources. Especially, medical device industry has a very close relationship with the expansion of health tourism and "new seniors" who are the newly emerging main consumers of tourism products. I did both empirical and literature study for this research. I suggested to develop a tourism product which combines existing regional, natural, and cultural tourism resources with medical tourism, utilizing the medical device industry as a tourism resources. As a way of empirical study, survey analysis was done on the members of medical device company and regional strategic industry department of municipality, to examine the feasibility of industrial tourism and to search the new direction of tourism product development. The biggest finding that I made in the empirical analysis was showing the possibility of developing integrative way of promoting both the tourism which was underdeveloped in Wonju and regional industry. In conclusion, I suggested a "multi purpose industrial tourism product" which suits the brand image of Wonju,- hightech medical and healthy city.

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