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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제27권 제6호
발행연도
2013.12
수록면
345 - 359 (15page)

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This study was conducted through literature research and empirical study in order to verify influencing relationship between physical environment, emotional responses, satisfaction and loyalty in Coffee Shop. The purpose of this study is to provide efficient management module to operator based on factors how consumers think of coffee shop. In this study, five hypotheses on the following relations are set up: physical environment and satisfaction, physical environment and loyalty, physical environment and emotional reponses, emotional responses and satisfaction, emotional responses and loyalty. The results from hypothesis verification showed that attraction and cleanliness out of physical environment have an impact on satisfaction. attraction, environment and cleanliness out of physical environment have a impact on loyalty. positive emotional responses has only an impact on satisfaction. negative emotional response has an impact on satisfaction and loyalty. with this study result, we can assume that young consumers consider visual interior, design, cleanliness as important factors to satisfaction and loyalty. additionally, restful music and indoor lighting also are crucial factors impacting on them.

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UCI(KEPA) : I410-ECN-0101-2016-326-002712618