인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
Previous studies revealing the effects of corporate social responsibility(CSR) in the sports management literatures has remained silent in understanding the core elements of creating shared value (CSV) both satisfying economic and societal values. The purpose of this study is to alleviate such research gap by assessing sport management case studies investigating CSV perspectives to provide useful references. We use qualitative methodology implementing inductive case study analysis collecting diverse sport organization and corporate documents related to sport CSV. Also, data related to sport CSR collected from various database were gathered to be categorized into sport CSV cases through contents analysis. Our results are in two folds. First, we find that firms engage in sports marketing events and management activities to seek for both economic benefits and societal values. This can be defined as assessing sports CSV strategy. Second, with an application of qualitative methodology, we provide 6 case studies of sport CSV activities. Specifically, these cases were tested to the theory of sport CSV which we find correspondence of firms seeking to achieve both economic and societal value. In conclusion, we suggest that cases representing successful implementation of sport CSV attracts firms to attain sustainable competitive advantage. Managers can actively participate in sport management events and marketing programs to accomplish sport CSV strategy.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2016-692-002550453
