지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국복식학회 International Journal of Costume and Fashion International Journal of Costume and Fashion Vol.12 No.2
- 발행연도
- 2012.12
- 수록면
- 41 - 52 (12page)
- DOI
- 10.7233/ijcf.2012.12.2.041
이용수
초록· 키워드
오류제보하기
The purpose of study is to understand of china clothing brand to have them to be competitive position in global market. Also through this study people who are in a clothing industry market from China and overseas will be able to utilize it to have competitive brand power. Analyzing of the China clothing brand with a history and process of development is done to help understand of changes through years. With the rapid development of economy in China, the textiles & clothing industry, as one of the key industries, is showing a strong growing tendency, and brand in china have been expanding oversea market, Till 2002. China has already been the world`s largest supplier of textile & clothing. Nowadays, “Made in china” is going to be “Created in China”, lots of Chinese clothing brands appear, and many Chinese fashion designers step onto world stage. Chinese Women`s clothing, men`s clothing, casual cloth-ing, sports clothing and designer`s brand are developing, popular brands are also promoted through con-venient e-commerce. Clothing companies are going public, acquiring overseas brands, implementing in-temal mergers and integration, expanding overseas market. In such a diversity era, Chinese brands not only need to be localization, but also need to confirm with the trend of international management and globalized economy.
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