지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems Vol.15 No.4
- 발행연도
- 2016.12
- 수록면
- 324 - 334 (11page)
이용수
초록· 키워드
오류제보하기
Manufacturers and retailers are interested in how prices, promotions, discounts and other marketing variables can influence the sales and shares of the products that they produce or sell. Therefore, many models have been developed to predict the brand share. Since the customer choice models are usually used to predict the market share, here we use hybrid model of Probabilistic Neural Network and Artificial Bee colony Algorithm (PNN-ABC) that we have introduced to model consumer choice to predict brand share. The evaluation process is carried out using the same data set that we have used for modeling individual consumer choices in a retail coffee market. Then, to show good performance of this model we compare it with Artificial Neural Network with one hidden layer, Artificial Neural Network with two hidden layer, Artificial Neural Network trained with genetic algorithms (ANN-GA), and Probabilistic Neural Network. The evaluated results show that the offered model is outperforms better than other previous models, so it can be use as an effective tool for modeling consumer choice and predicting market share.
목차
ABSTRACT
1. INTRODUCTION
2. METHODOLOGY
3. CASE STUDY OF PNN-ABC HYBRID MODEL
4. CONCLUSION
REFERENCES
참고문헌 (45)
참고문헌 신청
[학술지(정기간행물)] - Agrawal, D. / 1996 / Market share forecasting : an empirical comparison of artificial neural networks and multinomial logit model / J Retail 72 : 383 ~ 407
[학술지(정기간행물)] - Armano, G. / 2005 / A hybrid genetic-neural architecture for stock indexes forecasting / Information Sciences 170 (1) : 3 ~ 33
[학술지(정기간행물)] - Baghchesaraei, A. / 2015 / Using Prefabrication Systems in Building Construction / International Journal of Applied Engineering Research 10 (24) : 44258 ~ 44262
[학술지(정기간행물)] - Baghchesaraei, O. R. / 2014 / Analytical survey of structural engineering and longterm resistive environmental elements in an Iranian magnificent palace / International Journal of Civil and Structural Engineering 4 (3) : 372 ~ 380
[학술지(정기간행물)] - Baghchesaraei, O. R. / 2016 / Behavior of Prefabricated Structures in Developed and Developing Countries / Bulletin de la Société des Sciences de Liège 85 : 1229 ~ 1234
[학술지(정기간행물)] - Armano, G. / 2005 / A hybrid genetic-neural architecture for stock indexes forecasting / Information Sciences 170 (1) : 3 ~ 33
[학술지(정기간행물)] - Baghchesaraei, A. / 2015 / Using Prefabrication Systems in Building Construction / International Journal of Applied Engineering Research 10 (24) : 44258 ~ 44262
[학술지(정기간행물)] - Baghchesaraei, O. R. / 2014 / Analytical survey of structural engineering and longterm resistive environmental elements in an Iranian magnificent palace / International Journal of Civil and Structural Engineering 4 (3) : 372 ~ 380
[학술지(정기간행물)] - Baghchesaraei, O. R. / 2016 / Behavior of Prefabricated Structures in Developed and Developing Countries / Bulletin de la Société des Sciences de Liège 85 : 1229 ~ 1234
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UCI(KEPA) : I410-ECN-0101-2017-530-001992816