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논문 기본 정보

자료유형
학술저널
저자정보
Jamal Shahrabi (Amirkabir University of Technology) Sara Mottaghi Khameneh (Amirkabir University of Technology)
저널정보
대한산업공학회 Industrial Engineering & Management Systems Industrial Engineering & Management Systems Vol.15 No.4
발행연도
2016.12
수록면
324 - 334 (11page)

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Manufacturers and retailers are interested in how prices, promotions, discounts and other marketing variables can influence the sales and shares of the products that they produce or sell. Therefore, many models have been developed to predict the brand share. Since the customer choice models are usually used to predict the market share, here we use hybrid model of Probabilistic Neural Network and Artificial Bee colony Algorithm (PNN-ABC) that we have introduced to model consumer choice to predict brand share. The evaluation process is carried out using the same data set that we have used for modeling individual consumer choices in a retail coffee market. Then, to show good performance of this model we compare it with Artificial Neural Network with one hidden layer, Artificial Neural Network with two hidden layer, Artificial Neural Network trained with genetic algorithms (ANN-GA), and Probabilistic Neural Network. The evaluated results show that the offered model is outperforms better than other previous models, so it can be use as an effective tool for modeling consumer choice and predicting market share.

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ABSTRACT
1. INTRODUCTION
2. METHODOLOGY
3. CASE STUDY OF PNN-ABC HYBRID MODEL
4. CONCLUSION
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