지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.12
- 수록면
- 155 - 166 (12page)
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초록· 키워드
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The purpose of this study was to examine awareness and use of medicinal herb cosmetics among female consumers, their general attitude to cosmetics, needs for medicinal herb cosmetics and opinions on their competitiveness. It"s basically meant to step up the expansion of the medicinal herb cosmetic market among every consumer group and to provide some efficient marketing information. The subjects in this study were 411 female consumers who resided in and around Seoul. They were in their 20s through 50s. After a survey was conducted for 20 days from March 25 to April 14, 2014, the collected data were analyzed. The findings of the study were as follows:
As the findings of the study show, the majority was aware of medicinal herb cosmetics or had experience of using these cosmetics. The findings signify that there is a growing demand for medicinal herb cosmetics. As the use of these cosmetics is more prevailing among women, there will be a bright future for the medicinal herb cosmetic market both in our country and in the world if scientific evidence is offered about the effects of the cosmetics.
As the findings of the study show, the majority was aware of medicinal herb cosmetics or had experience of using these cosmetics. The findings signify that there is a growing demand for medicinal herb cosmetics. As the use of these cosmetics is more prevailing among women, there will be a bright future for the medicinal herb cosmetic market both in our country and in the world if scientific evidence is offered about the effects of the cosmetics.
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과 및 해석
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2017-593-002216016