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SH도시연구원 주택도시연구 주택도시연구 제6권 제2호
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    초록·키워드

    Apartment purchase behavior continues to change and in line with such a change, the central government of Korea has introduced a series of apartment types including Bogeumjari Housing, Happy Housing, and Business-Type Rental Housing, but nevertheless, their profitability is generally low. The profitability depends on the number and price of sales and thus, to increase them, those apartments that apartment buyers want should be built. Accordingly, this paper, using a case of apartment sales in the Hanam–Misa District, describes the characteristics of the buyers and analyzes the determinants of the purchase behavior. A regression model based on stepwise selection finds that among environmental variables, the overall suitability of the housing location, superiority of the school district, distribution of neighboring apartment complexes (rental versus buying) and convenience of public transit are significant in the order of their relative influences. Also, a structural equation model based on maximum likelihood estimation shows that in descending order of their influences, attitudes toward the district environment, those toward the environment of the neighboring areas, and buyers’ socioeconomics are direct or indirect factors on the purchase intention. These findings imply that relative to the socioeconomics, the characteristics of the inner and outer environments of the apartment district considerably affect the intention of the apartment purchase. Grounded upon these empirical findings, the paper reaches a conclusion that by locating apartment complexes suited to buyers’ needs, apartment developers and governments can expect higher profitability and contribute to public welfare.

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      UCI(KEPA) : I410-ECN-0101-2018-030-001231799