지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.6
- 수록면
- 42 - 54 (13page)
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초록· 키워드
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The aim of this study is to examine the differences between the importance and satisfaction ratings of resort choice attributes, and to analyze how the importance of resort choice attributes would differ depending on the use patterns of resort customers. A survey on 450 customers who have stayed three leading Korean resorts uncovered the following facts: first, the factors affecting resort choice attributes include image, program, diversity, convenience, staff service, surrounding landscape, internal setting, etc.; second, the impotance of resort choice attributes were determined in the order of the following priority levels- safety and security status, hygienic condition, staff`s skilled work performance, resort reputation, quick reservation and check-in process, resort ambience, convenient cooking facility, and leisure facility. It was also revealed that customers considered all choice attributes important by and large whereas their satisfaction rating was low; lastly, the groups that placed more importance on choice attributes tended to be non-members, who visited a resort once a year and whose stay were not longer than a day, than members who visited longer terms for more times. Based on these results, the study unveiled that as the recent form of resorts are more larger and complex to enable all of these, customers tended not to focus on one choice element but to appreciate overall attributes. Thus, the management should make effort to pay attention to overall facilities and, at the same time, to establish a marketing strategy to expediently appear these facilities to customers. And as the importance placed on choice attributes for members found to be less significant than for non-members, it is possible to lead them to be more loyal customers by satisfying their inconsiderable needs and desires. The implication of it is that it is necessary to seek non-members to join membership.
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참고문헌 (25)
참고문헌 신청
1. [학술지(정기간행물)] - Cadotte, E. R. / 1988 / Key Factors in Guest Satisfaction / The Cornell H. R. A. Quarterly 28 : 45 ~ 51
2. [학술지(정기간행물)] - Choi, W. / 2007 / A Study on the Selective Attributes of Resort Hotels / Journal of Hotel & Resort 6 (1) : 109 ~ 122
3. [학술지(정기간행물)] - Ferrand, A / 2002 / The Effect of Service Performance and Ski Resort Image on Skier’s Satisfaction / European Journal of Sport Science 2 (2) : 1 ~ 17
4. [학술지(정기간행물)] - Filiatrault, P / 1988 / The Impact of Situational Factors on the Evaluation of Hospitality Services / Journal of Travel Research 26 (4) : 29 ~ 37
5. [단행본] - Huffadind, M. / 1999 / Resort Design / McGraw-Hill
2. [학술지(정기간행물)] - Choi, W. / 2007 / A Study on the Selective Attributes of Resort Hotels / Journal of Hotel & Resort 6 (1) : 109 ~ 122
3. [학술지(정기간행물)] - Ferrand, A / 2002 / The Effect of Service Performance and Ski Resort Image on Skier’s Satisfaction / European Journal of Sport Science 2 (2) : 1 ~ 17
4. [학술지(정기간행물)] - Filiatrault, P / 1988 / The Impact of Situational Factors on the Evaluation of Hospitality Services / Journal of Travel Research 26 (4) : 29 ~ 37
5. [단행본] - Huffadind, M. / 1999 / Resort Design / McGraw-Hill
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UCI(KEPA) : I410-ECN-0101-2018-326-002147728