지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.12
- 수록면
- 141 - 156 (16page)
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초록· 키워드
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The study on conversion of hotel industry in the transition of barrier, and customer loyalty and customer characteristics determine the effectiveness of the adjustment to the operation of the hotel industry to provide useful information and has implications. Therefore, based on findings of this study are summarized as follows. First, switching costs, procedural and financial switching costs, attractiveness of alternative positive (+) showed the relationship. Second, the financial switching costs, attractiveness of alternatives, and the significance level procedural switching costs from 0.5 to positive (+) showed the relationship. Third, the transitions also have a significant impact on customer loyalty will validate the results of Hypothesis 3, the conversion of customer loyalty in a relationship of help showed that no significant relationship. Fourth, barriers to customer switching and switching characteristics of the transition costs of the relationship between procedural and cognitive interaction were considered significant at the 0.05 significance level. Finally, is the desire to help in transition, even if the pursuit of diversity of the transition to help customers to help conversion of properties to regulate the relationship between customer loyalty showed.
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