지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.3
- 수록면
- 271 - 285 (15page)
이용수
초록· 키워드
오류제보하기
In this study participants involvement of party event can play moderating effects about satisfaction of party event service quality, and how to effect on behavior intention by satisfaction. Between party event involvement and satisfaction with service quality will serve as a hypothesis testing moderating effects. This study`s result confirms that participants evaluates each of service quality factor differently by involvement, only variables service quality adjustment of the system services interact found to be effective. Party event of participant satisfaction on the impact of the behavior intention have significant effects on re-attended intention even of recommendations and positive word of mouth. This study recognizes each relativity of the service quality of party event, the participants satisfaction, the participants involvement and the participants behavioral intentions, it can present as a data for management of the service quality of party event to corporate.
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UCI(KEPA) : I410-ECN-0101-2018-326-002147253