지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.7
- 수록면
- 70 - 89 (20page)
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초록· 키워드
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This study was to analysis the relationship of local festival image, visitors` satisfaction and festival effectiveness in 2012 Hallyu Dream Festival, and what is the necessary in order to achieve the looking-forward effectiveness. The purpose of this study is to analysis the 2012 Hallyu Dream Festival visitors who participated in the September 21, 2012 from 23 September 2012 . the analysis tool SPSS 20.0 and AMOS 20.0 statistical package was used. The result is as follow. First study, festival images were presented 25 questions to assess enjoyment, stimulation and emotional image of ventilation, environmental, design characteristics, the relationship of image is divided into cognitive human-like was derived, the economic effect of the holding of festivals, tourism and social and cultural achievements were derived. Second, environmental factor including image, human-like, design characteristics affected positive(+) impaction, and emotional factor including pleasure and satisfaction to stimulate a significant positive factor for visitors (+) is affected.Third, the effect of visitor satisfaction on local festivals is positively(+) affection.
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UCI(KEPA) : I410-ECN-0101-2018-326-002144661