인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
논문을 무제한 열람 이용할 수 있어요.
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록·키워드
The purpose of this study was to investigate the effects of CSV activities of foodservice companies on consumers’ purchase intention. More specifically, this study determined whether CSV activities of foodservice companies have an impact on brand image and brand trust while image and trust have an effect on consumer’s purchase intention. The survey was conducted among customers who know about CSV activities of foodservice companies, and a total of 315 responses were analyzed. The results of this study were as follows. Consumers’ perception on the CSV activities of foodservice companies had a significantly positive impact on their brand image and trust, while brand image and trust had a significantly positively effect on their purchase intention. However, perception had no significant impact on purchase intention. This study confirmed that CSV activities of foodservice companies have an impact on their brand image and trust, which ultimately have an effect on consumers’ purchase intention. Therefore, with there being a question about effectiveness and feasibility of CSV, which is still in the early stage, this study provides practical implications for companies that plan or perform CSV activities.
본문·목차
인공지능 문자 인식 모델을 통해 추출된 텍스트로, 일부 오타나 오류가 포함될 수 있으나 지속적으로 개선 중입니다.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
오류를 발견하셨다면 해당 부분을 드래그한 후 ' 를 통해 신고해주세요.
최근 본 자료 전체보기
UCI(KEPA) : I410-ECN-0101-2018-323-003141865
