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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.11
- 수록면
- 123 - 131 (9page)
이용수
초록· 키워드
The present study aims to conduct a morphological analysis on the good signs selected by the citizens of Seoul to identify the criteria of a good sign and to provide a quantitative method to define signs which are well-designed, creative and beautiful enhancing landscape of the city. The research was conducted for the winners of ‘Seoul Good Signs Awards’ from 2015 and 2017 through a morphological analysis and analysis of colors. According to the research result, Seoul citizens consider ‘signs on façade walls (as for the type of signs)’ and ‘signs using calligraphy characters with internal illumination (as for the delivery of messages, including advertising copy)as the best signs. Meanwhile, signs using colors low in chroma and medium in brightness, with a high proportion of achromatic colors and blending with their surroundings, are preferred over those using loud colors. This paper is significant as it identified types, shapes, characters, illumination, and colors through a morphological analysis of outdoor advertisement despite its limitations in the number of cases studied and experiments.
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목차
- Abstract
- 1. Introduction
- 2. Theoretical Background
- 3. Morphological & Color analysis of Seoul_Good Sign
- 4. Conclusion and Proposal
- References
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