지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.1(Wn.102)
- 발행연도
- 2019.1
- 수록면
- 89 - 96 (8page)
이용수
초록· 키워드
오류제보하기
The purpose of this study is to analyze how the stage facilities of a festival affect satisfaction and to find out satisfaction of tourists attending a festival has a significant effect on festival attachment. By analyzing what elements of stage facilities of a festival affect tourist satisfaction, it provides useful information to festival-related companies and experts. For data analysis, the statistical program of SPSS 21.0 was used. Frequency analysis to identify demographic characteristics, factor analysis using Varimax to analyze reliability and validity of measurement tools, and simple regression analysis to test research hypotheses were used. As a conclusion, all 9 festival variables have a significant effect on satisfaction. Therefore, in order to improve satisfaction of participants, festival agencies and main organizers have to pay attention to audience space, stage design, sound, light, special effects, stage scale, cleanliness, space structure, and performance information. This is because as an independent variable, satisfaction has been analyzed to have a positive effect on all six dependent variables that explain festival attachment, it is necessary to increase festival attachment by increasing satisfaction of tourists who attend a festival. The model of this study includes the concepts of festival facilities, satisfaction, and festival attachment. In future research, additional data collection and analysis are essential.
목차
ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 연구결과
5. 결론 및 시사점
REFERENCES
참고문헌 (16)
참고문헌 신청
Andersson, T. D., Armbrecht, J., & Lundberg, E. (2012). Estimating use and non-use values of a music festival. Scandinavian Journal of Hospitality and Tourism, 12(3), 215-231.
Bowen, H., & Daniels, M. (2005). Does the music matter? Motivations for attending a music festival. Event Management, 9, 155-164.
Cheong, S. (2007). Analysis on influence of viewer’s satisfaction and loyalty toward local festival: With a focus on 3rd Busan firework festival. Journal of Public Relations Research, 11(2), 63-88.
Eun, J., & Park, Y. (2014). The effect of festival service quality on festival image and re-visit intention: Focused on popular music festival. International Journal of Tourism and Hospitality Research, 28(12), 29-43.
Han, H. (2016). A study on the relationship among participation constraints, constraints negotiation and participation intention in popular music festival. Journal of Tourism Management Research, 20(6), 601-622.
Bowen, H., & Daniels, M. (2005). Does the music matter? Motivations for attending a music festival. Event Management, 9, 155-164.
Cheong, S. (2007). Analysis on influence of viewer’s satisfaction and loyalty toward local festival: With a focus on 3rd Busan firework festival. Journal of Public Relations Research, 11(2), 63-88.
Eun, J., & Park, Y. (2014). The effect of festival service quality on festival image and re-visit intention: Focused on popular music festival. International Journal of Tourism and Hospitality Research, 28(12), 29-43.
Han, H. (2016). A study on the relationship among participation constraints, constraints negotiation and participation intention in popular music festival. Journal of Tourism Management Research, 20(6), 601-622.
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2019-594-000505117