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논문 기본 정보

자료유형
학술대회자료
저자정보
Ansoo Lee (Chung-ang University)
저널정보
한국색채학회 AIC 2017 Jeju 2017 AIC CONGRESS
발행연도
2017.10
수록면
189 - 193 (5page)

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There’re 5 elements that human experiences; Sight, Hear, Touch, Taste, Smell. Each of these 5 senses partially has own its percentage in importance. As from some official research, the ability of seeing is the most powerful way to remember something that you already experienced about; other senses are not that effective. Color is the basic character of Brand Identity. Just as the brand is simply managed to attract people’s mind and feeling, the elements within brand images such as its shape, Color, symbolic metaphor, etc., can also partially affect people and eventually arouse some feeling for their customers who will use some services or purchase goods of that brand. From this basic information, I questioned to myself; what if the trend of the market place changes itself I can find the specific color trend by accumulating the brand colors from the global Companies, and so can predict the future Color trend in Brand accordingly. There’re number of similar research. But this research study is to find specifically the Trend change in Brand Color; Global Leading Brands in 1956, 1986, and 2016. Prediction of the future trend is what I will give the basic source from; I wish this can be the good guide line to you predict the trend of color in the future.

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ABSTRACT
INTRODUCTION
THEORY
EXPERIMENTAL
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES

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