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논문 기본 정보

자료유형
학술대회자료
저자정보
HaeJung Jang (Hongik University) YounJin Lee (Hongik University)
저널정보
한국색채학회 AIC 2017 Jeju 2017 AIC CONGRESS
발행연도
2017.10
수록면
363 - 366 (4page)

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The “Personal Color” refers to the color that best matches a combination of a person’s skin tone, hair color, and eye color, and this can be determined by placing pieces of fabric of different colors close to one’s face. Just as Johannes Itten, a Swiss color therapist, depicted four seasons with different colors, different colors employ different impressions. Though many researchers have studied various methods to find one’s “Personal Color,” not much has been done in Korea. There have been big margins of errors for “Personal Color” diagnosis performed on Koreans since they have almost homogeneous hair and eye colors, and customers have turned doubtful of the benefits of the diagnosis. The purpose of this research is to find the key factors to determine one’s “Personal Color,” and improve a customer’s understanding and level of satisfaction. Draw a survey of the consumer among the four seasons color palette that fit into the face. Based on the results of a group of experts diagnosed with skin color diagnosis, examine the differences between consumer perceptions and expert thoughts and examine how they affect the results of personal color diagnosis. This research suggests adding the facial features as key factors can significantly improve their understanding and satisfaction. We hope Korean professionals study customers’ facial features as well as their skin tones for more accurate “Personal Color” diagnosis in the future.

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ABSTRACT
INTRODUCTION
THEORY
EXPERIMENTAL
RESULTS AND DISCUSSION
CONCLUSION
REFERENCES

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UCI(KEPA) : I410-ECN-0101-2019-651-000500725