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논문 기본 정보

자료유형
학술저널
저자정보
(국립부경대학교) (부경대학교)
저널정보
한국멀티미디어학회 멀티미디어학회논문지 멀티미디어학회논문지 제22권 제5호
발행연도
수록면
626 - 637 (12page)

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초록· 키워드

Due to the rapid development of computer and digital technologies, those technologies were used in advertising. In order to meet the needs of marketing, a virtual space or character using 3D graphic augmented reality technology was developed and applied to advertisement. This study analyzed the characteristics of augmented reality in terms of interface design and spatial expression of augmented reality through case study. Firstly, we wanted to find the relationship between the types of the augmented reality advertisement and interface effects. Secondly, we wanted to find the spatial expression methods. The sample survey case studies based on 42 articles from 2012 to 2018 using Chinese and Korean site sharing augmented reality advertisement. The results of the case studies were divided into two parts. Firstly, the relationship between augmented reality types and interface effects were found basing on the augmented reality index. It means that the augmented reality index can be illustrated by using the augmented reality type. Simultaneously, the augmented reality type can be illustrated using the interface effect. The second part was that the types of display were used as a spatial representation. And the results showed that mobile display and public place display were the most frequently used.
#Augmented Reality #Augmented Reality Advertising #Interface Application Effect #Spatial Expression #Display
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목차

  1. ABSTRACT
  2. 1. 서론
  3. 2. 이론적 고찰
  4. 3. 증강현실 광고 사례분석
  5. 4. 결론
  6. REFERENCE

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UCI(KEPA) : I410-ECN-0101-2019-004-000895155