인문학
사회과학
자연과학
공학
의약학
농수해양학
예술체육학
복합학
DBpia AI
AI 에이전트
AI 아이디어
AI 리더
AI 뷰어
Citeasy
크롬 서지관리 다운로드
지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.25 No.7(Wn.108)
- 발행연도
- 2019.07
- 수록면
- 193 - 204 (12page)
이용수
초록· 키워드
The purpose of this study is to investigate the effect of SNS marketing on the food image loyalty of local restaurants and to investigate the mediating effects of loyalty on local food images. The scope of the study was distributed and prepared by the self - filling questionnaire method for the tourists who visited the tourist sites in Gangneung area. Result of the hypothesis test shown that enjoyment and trustworthiness have a significant influence on the food quality of service selection attributes and the local food experience selection attributes. In terms of the relationship between SNS marketing and loyalty of restaurant companies, the mediating effects of food information have revealed on food image. Based on the results of this study, this study will provide basic data and implications for sales growth and marketing strategy establishment through restaurant business along with SNS marketing activities in the Gangneung area, which is emerging as the mega event of 2018 Winter Olympics. Based on the results of the verification, present study will seek out SNS marketing strategies of restaurant companies and contribute to the development of restaurant tourism industry.
상세정보 수정요청해당 페이지 내 제목·저자·목차·페이지정보가 잘못된 경우 알려주세요!
목차
- ABSTRACT
- 1. 서론
- 2. 이론적 배경
- 3. 연구방법
- 4. 실증분석
- 5. 결론
- REFERENCES
참고문헌
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