지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study researched the relationship between the element of “Favorable and Friendly” emotion on product design and the consumer’s reaction to it. The emotional elements used here were proposed in the existing study. The research method was divided into 1st test and 2nd test.
In the 1st test result, Favorable was related to “want to own, simple, new product and high‐class”, and also connected with “digital product, gaming product and computers”. The products related to Friendly had association with the items about “interesting, cute, familiar, warmth and soft”, and also connected with “simple product (toy‐like, household items, etc), low‐price product, product which likes a friend, soft product, kitchen product and beauty treatments product, and so on”.
In the 2nd test, the preference of emotional product was high than general product, and it was known from the evaluation about design preference and design elements. If the preference was high following the order as: “Formativeness> Trend> Aesthetics> Color”, the difference among the scores were small. And then the result about the relationship of emotional design factor “Favorable & Friendly” and evaluation of design preference & design elements was extraction.
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