지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to examine the effect of servicescape on hotel trust and customer satisfaction in deluxe hotel ballroom. To achieve this, a survey was carried out on 400 customers of the deluxe hotel ballroom through July 11 to July 30. 2012. The results are as follows. First, the effect of servicescape on hotel trust in deluxe hotel ballroom showed that convenience, functionality, cleanliness, aesthetics and accessibility have a significant effect on customers' trust in hotel(p<.01). Second, the effect of hotel trust on customer satisfaction in deluxe hotel ballroom showed that customers' trust in hotel has a significant effect on customers' satisfaction(p<.001). Consequently, besides the image of the existing deluxe hotel, customers' high reliability of hotel plays a role as a major variable to improve more positive customer satisfaction, and servicescape in a banquet is emerging as such an important attribute.
목차
등록된 정보가 없습니다.
참고문헌 (40)
참고문헌 신청
Baker, J. / 1992 / An Experimental Approach to Making Retail Store Environmental Decisions / Journal of Retailing 68 (4) : 445 ~ 460
Becker, F. D. / 1995 / Workplace by Design: Mapping Data: Linearity, Curvilineary, and Heteroscedaasticity / Journal of Applied Social Psychology 19 : 1479 ~ 1482
Bitner, M. J. / 1992 / Servicescapes: The Impact of Physical Surroundings on Customers and Employees / Journal of Marketing 56 : 57 ~ 71
Czepiel, J.
권안용 / 2009 / 호텔 종사원의 공정성 지각과 조직유효성에 있어 신뢰의 매개효과 연구 / 관광경영연구 13 (2) : 1 ~ 25
Becker, F. D. / 1995 / Workplace by Design: Mapping Data: Linearity, Curvilineary, and Heteroscedaasticity / Journal of Applied Social Psychology 19 : 1479 ~ 1482
Bitner, M. J. / 1992 / Servicescapes: The Impact of Physical Surroundings on Customers and Employees / Journal of Marketing 56 : 57 ~ 71
Czepiel, J.
권안용 / 2009 / 호텔 종사원의 공정성 지각과 조직유효성에 있어 신뢰의 매개효과 연구 / 관광경영연구 13 (2) : 1 ~ 25
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