지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study tried to verify the influence how the customization affect on customer loyalty and repurchase intention, these are essential factors for the customers to evaluate service in experience to the hotel industry. Also, the practical analysis has been done by customers who had ever used hotel restaurants located in Seoul to cross-check how the customer trust affect mediating effects on the relationships between customization and customer loyalty and repurchase intention. The results of the practical analysis discovered that the customization and the customer trust make influence on customer loyalty and repurchase intention. And the Customer Trust affect mediating effects on the relationships between customization and customer loyalty, repurchase intention. The ultimate results of this study brings up the new direction in ways the training of the hotel employees and customer relationship marketing in management of the hotel restaurants.
목차
등록된 정보가 없습니다.
참고문헌 (34)
참고문헌 신청
Auh,S / 2005 / The Effects of Soft and Hard Service Attributes on Loyalty: The mediating role of trust / Journal of Service Marketing 19 (2) : 81 ~ 92
Bauer, H. H / 2006 / Enhancing Customer Trust in E-Commerce through Web Portals / Developments in Marketing Science 29 : 57 ~ 61
Beatty, S. E / 1997 / Customer-Sales Associate retail Relationships / Journal of Retailing 72 : 223 ~ 247
Berry, L. L / 1994 / Improving Service Quality America; Lessons learned / Academy of Management Journal 8 (2) : 32 ~ 52
Berry,L.L / 1996 / Retailers with a Future / Marketing Management 5 (Spring) : 39 ~ 46
Bauer, H. H / 2006 / Enhancing Customer Trust in E-Commerce through Web Portals / Developments in Marketing Science 29 : 57 ~ 61
Beatty, S. E / 1997 / Customer-Sales Associate retail Relationships / Journal of Retailing 72 : 223 ~ 247
Berry, L. L / 1994 / Improving Service Quality America; Lessons learned / Academy of Management Journal 8 (2) : 32 ~ 52
Berry,L.L / 1996 / Retailers with a Future / Marketing Management 5 (Spring) : 39 ~ 46
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