지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to identify the effect of physical environment of a fast food restaurant on customer satisfaction and return visit. The questionnaire was distributed over a three weeks period from May 2nd to 23rd of the 150 distributed questionnaire 138 copies were used in the analysis. The results of the study were as follows. First, it was found that perception of customers regarding physical environment of a fast food restaurant are indoor character, cleanliness and convenience. Second, it appeared that physical environment of a fast food restaurant had partially an influence on customer satisfaction and return visit. To put it concretely, the factors of cleanliness and convenience had an influence on customer satisfaction, the factor of convenience had an influence on return visit. Third, it also indicated that customer satisfaction had an influence on return visit. Through this, it is proved physical environment is a very important variables that can sustain customer continuously. They have to invest their resources more efficiently making changes to physical environment to increase the customer satisfaction and return visit.
목차
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참고문헌 (36)
참고문헌 신청
Ahire, E / 1996 / Development and Validity of TQM Implementation Constructs / Decision Science 27 (1) : 23 ~ 56
Babin / 1998 / The nature of satisfaction: An updated examination and analysis / Journal of Business Research 4 (12) : 127 ~ 136
Baker / 2000 / Understanding how perceptions of service quality and satisfaction influence festival visitors behavioral intention / Symposium on Leisure Research, National R
Baker,J / 1987 / The Role of the Environment in Marketing Services: The Consumer Perspective. In The Service Challenge: Integrating for Competitive Advantage / American Marketing Associ
Bardy, M / 2001 / Some New Thought on Conceptualizing Perceived Service Quality: A Hierarchical Approach / Journal of Marketing 65 : 34 ~ 49
Babin / 1998 / The nature of satisfaction: An updated examination and analysis / Journal of Business Research 4 (12) : 127 ~ 136
Baker / 2000 / Understanding how perceptions of service quality and satisfaction influence festival visitors behavioral intention / Symposium on Leisure Research, National R
Baker,J / 1987 / The Role of the Environment in Marketing Services: The Consumer Perspective. In The Service Challenge: Integrating for Competitive Advantage / American Marketing Associ
Bardy, M / 2001 / Some New Thought on Conceptualizing Perceived Service Quality: A Hierarchical Approach / Journal of Marketing 65 : 34 ~ 49
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