지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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In the network having been formed by information technology's developments,people become to make relationships regardless of national boundaries and nationalities,and then communicate each other, and also tourism information is already being provided through social media at a lot of parts. However, researches on which effects SNS tourism information directly influence to tourist's selecting behaviors have not been made yet in details. So, this study tries to induce practicalㆍtheoretical implications for being utilized as information provision's routes in which SNS tourism information becomes helpful to information-searching behaviors of tourists. First, cognitive characteristics of SNS tourism information and technical ones were appeared as affecting significant influences to information-searching behaviors of all tourists, and a fact was confirmed that information's diffusion had deep relationships to SNS tourism information's cognitiveㆍtechnical characteristics and tourist's information-searching behaviors while playing roles of adjusting variables. Second, the largest affecting factor to information-searching behaviors was shown at the information's usability among cognitive characteristics. As SNS tourism information is not only give helps actually but also easy to use, it implies a fact that the SNS information could become an important marketing tool that can change potential demands to effective ones. Third, it was confirmed that information which was shared and agreed by a lot of persons could affect further influences to information-searching behaviors. Therefore, tourism-related companies and organizations have to do more efforts so that positive information can be spread out by providing good-quality tourism experiences and services.
목차
등록된 정보가 없습니다.
참고문헌 (58)
참고문헌 신청
Grossbart, S. L. / 1978 / Nearest Neighbor Analysis: Inferring Behavioral Processes from Spatial Patterns / Advances in Consumer Research 5:114~118
Harrison- Walker, L. J / 2001 / E-complaning: A Content Analyysis of an Internet Complaint Forum / Journal of Service Marketing 15(5):397~412
Herr, Paul M. / 1991 / Effects of Word of Mouth and Product-Attribute Information on Persuation: An Accessibility: Diagnosticity Perspective / Journal of Consumer Research 17(4):454~462
Jarvenpaa, S. L. / 2000 / Consumer Trust in an Internet Store / Information Technology and Management 1(12):45~71
Landauer, T. K / 1996 / The trouble with computers / The MIT Press :1~58
Harrison- Walker, L. J / 2001 / E-complaning: A Content Analyysis of an Internet Complaint Forum / Journal of Service Marketing 15(5):397~412
Herr, Paul M. / 1991 / Effects of Word of Mouth and Product-Attribute Information on Persuation: An Accessibility: Diagnosticity Perspective / Journal of Consumer Research 17(4):454~462
Jarvenpaa, S. L. / 2000 / Consumer Trust in an Internet Store / Information Technology and Management 1(12):45~71
Landauer, T. K / 1996 / The trouble with computers / The MIT Press :1~58
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