지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study is an empirical analysis as to the effects of corporate social responsibility activity of a casino company on the image of the company and organizational commitment of its employees. Corporate social responsibility is composed of 4 factors such as economic responsibility, legal responsibility, ethical responsibility and philanthropic responsibility. Corporate is composed of three factors such as competitiveness image, social image and trust image, and organizational commitment has a single factor. The followings are the summary of empirical analysis on research hypothesis. First, economic responsibility, ethical responsibility and philanthropic responsibility of the employees were analyzed to make positive influence on competitiveness image, social image and trust image. Second, only economic responsibility and philanthropic responsibility were analyzed to make positive effects on organizational commitment. Third, competitiveness image out of corporate images that employees of a casino company perceive made positive effects on organizational commitment. Fourth, in media effect analysis of corporate image in the relationship with social responsibility and organizational commitment, social responsibility (economic responsibility and philanthropic responsibility), corporate image (competitiveness image) and organizational commitment factors which satisfy conditions of medium regression analysis were used in the analysis. In the analysis result, it was analyzed that in the relationship between economic responsibility & philanthropic responsibility, and organizational commitment, competitiveness image of the company had full mediating effect.
목차
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참고문헌 (42)
참고문헌 신청
Barich, H. / 1991 / A Framework for Marketing Image Management / MIT Sloan Management Review
Benn, S. / 2011 / Key Concepts in Corporate Socia
강상묵 / 2010 / 호텔기업 종사원 심리적 자본이 조직몰입에 미치는 영향 / 서비스산업연구 7 (2) : 1 ~ 12
강상묵 / 2013 / 항공사 CSR에 대한 승무원의 인식과 조직몰입의 관계에서 조직동일시의 매개효과 / 관광경영연구 17 (3) : 1 ~ 19
고환상 / 2012 / 변혁적 리더십, 조직후원인식, 성취욕구가 조직몰입에 미치는 영향: 셀프리더십을 중심으로 / 대한경영학회지 25 (1) : 435 ~ 459
Benn, S. / 2011 / Key Concepts in Corporate Socia
강상묵 / 2010 / 호텔기업 종사원 심리적 자본이 조직몰입에 미치는 영향 / 서비스산업연구 7 (2) : 1 ~ 12
강상묵 / 2013 / 항공사 CSR에 대한 승무원의 인식과 조직몰입의 관계에서 조직동일시의 매개효과 / 관광경영연구 17 (3) : 1 ~ 19
고환상 / 2012 / 변혁적 리더십, 조직후원인식, 성취욕구가 조직몰입에 미치는 영향: 셀프리더십을 중심으로 / 대한경영학회지 25 (1) : 435 ~ 459
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