지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study is to find the influence of tour guide's capability on the Chinese tourists’ satisfaction of the tour guide and the package tour. The tour guide’s capability includes the cross-cultural understanding capability, customer-oriented capability and the responsiveness. Tour guides are not just responsible for guiding tourists and planing the package schedules but they are the ambassadors, cultural mediators, and cultural commentators. In order to satisfy different tourists' various demands, it is crucial to improve tour guides' capability. The findings of the study show that among the three-capability factors of the tour guide, the cross-cultural understanding capability has the most significant influences on the satisfaction of tourists. The implication of this result is important not only for the tour guides but also the policy makers and travel agents when training and educating the tour guides.
목차
등록된 정보가 없습니다.
참고문헌 (42)
참고문헌 신청
Pizam, A. / 1978 / Dimentions of tourist satisfaction with a destination area / Annals of Tourism Research 5(3):314~322
Swan, J. E / 1985 / How industrial salespeople gain customer trust / Industrial Marketing Management 14:203~211
Yu, X. / 2002 / Intercultural communication and mediation: A framework for analysing the intercultural competence of Chinese tour guides / Journal of Vacation Marketing 8(1):75~87
Zaithaml, V. A. / 1996 / The Behavioral Consequences of Service Quality / Journal of Marketing 60(2):31~46
Zhang, H. Q. / 2004 / Application of importance-performance model in tour guides’ performance: evidence from mainland Chinese outbound visitors in Hong Kong / Tourism Management 25(1):81~91
Swan, J. E / 1985 / How industrial salespeople gain customer trust / Industrial Marketing Management 14:203~211
Yu, X. / 2002 / Intercultural communication and mediation: A framework for analysing the intercultural competence of Chinese tour guides / Journal of Vacation Marketing 8(1):75~87
Zaithaml, V. A. / 1996 / The Behavioral Consequences of Service Quality / Journal of Marketing 60(2):31~46
Zhang, H. Q. / 2004 / Application of importance-performance model in tour guides’ performance: evidence from mainland Chinese outbound visitors in Hong Kong / Tourism Management 25(1):81~91
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