지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to measure LOHAS recognition of rural tourism participants and segment in terms of LOHAS recognition. Second purpose of this study is to examine the effects of LOHAS recognition on the intention to certify the quality of agricultural products. Using a sample of 277 adults residing in metropolitan Seoul area and frequency analysis, factor analysis, cluster analysis and regression analysis are conducted. Results of a cluster analysis suggested four different types of rural tourism participants in terms of LOHAS recognition(type of preferred LOHAS products, type of responsible for recognition, type of sustainability considerations, type of indifference). Results also revealed that all the sub-constructs of LOHAS cognition were found to impact the intention to certify the quality of agricultural products. Findings of this study provides useful insights to the rural tourism industry, since there has not been any empirical studies involving LOHAS recognition, and the intention to certify the quality of agricultural products.
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