지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study was designed to identify the selection attributes of travel product and the travelers' characteristics in accordance with oversea's travel destinations. A total of 27 selection attributes were identified and 7 travelers' characteristics(gender, age, education, income, occupation, social status, and marage state) used. Oversea's travel destinations were divided into 7 regions(South Pacific, Southeast Asia, Europe, the Americas, Japan, China, and India). By cluster analysis 5 groups were gained, by frequency analysis the travelers' characteristics of each group were identified and by ANOVA each group's selection attributes of travel product were compared with the others'. According to the results of analysis, travel product development strategies for 7 oversea's travel destinations were suggested.
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
Chang, R. C. Y / 2011 / Attributes that Influence the Evaluation of Travel Dining Experience: When East Meets West / Tourism Management 32 (2) : 307 ~ 316
Goodrich, J. N / 1980 / Benefits Segmentation of US International Travelers: Empirical Study with American Express / Tourism Marketing & Management : 133 ~ 141
Hanai, T. / 2008 / Important Attributes of Lodgings to Gain Repeat Business: A Comparison between Individual Travels and Group Travels / Tourism Management 27 (2) : 268 ~ 27
Keeney, R. L. / 1993 / Decisions with Multiple Objectives Preference Tradeoffs / Cambridge University Press
Kim, D. J. / 2007 / A perceptual mapping of online travel agencies and preference attributes. / TOURISM MANAGEMENT 28 (2) : 591 ~ 603
Goodrich, J. N / 1980 / Benefits Segmentation of US International Travelers: Empirical Study with American Express / Tourism Marketing & Management : 133 ~ 141
Hanai, T. / 2008 / Important Attributes of Lodgings to Gain Repeat Business: A Comparison between Individual Travels and Group Travels / Tourism Management 27 (2) : 268 ~ 27
Keeney, R. L. / 1993 / Decisions with Multiple Objectives Preference Tradeoffs / Cambridge University Press
Kim, D. J. / 2007 / A perceptual mapping of online travel agencies and preference attributes. / TOURISM MANAGEMENT 28 (2) : 591 ~ 603
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