지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This study analyze the effects of customer maintain using the customer trust and switching-barrier as independent variables respectively. There were three hypotheses tested: 1) the relations between customer trust and switching-barrier. 2) the relations between customer trust and customer maintain, 3) the relations between switching-barrier and customer maintain. Total 280 respondents were surveyed by personal self-administration questionnaire at the five-star restaurants in Seoul between 2012.3.20. - 4.5. Purposive sampling technique was applied. The Principle Component Analysis (PCA) method was used as statistical data analysis. Three major results were founded. First, the effect of customer trust to the switching-barrier was positively accepted. Second, the relations between customer trust and customer maintain also proved in positive way. Third, the effect of switching-barrier toward customer maintain was strongly proved. The research results imply that various custom-made items will be recommended matching with the needs of individual customer, such as accuracy of reservation, satisfaction of desires, price, and promise fulfillment to provide trust toward the customers from the side of hotel.
목차
등록된 정보가 없습니다.
참고문헌 (30)
참고문헌 신청
[학술지
Anderson, James., C. / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 (1) : 42 ~ 58
Bendapudi, N. / 1997 / Customers' Motivations for Maintaining Relationships with Service Providers / Journal of Retailing 73 (1) : 15 ~ 37
Berne, C. J. / 2001 / The Effect of Variety-Seeking on Customer Retention in Service / Journal Retailing and Consumer Services 8 : 335 ~ 345
Bromily, P. / 1992 / Trasaction Cost in Organization with Trust
Anderson, James., C. / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 (1) : 42 ~ 58
Bendapudi, N. / 1997 / Customers' Motivations for Maintaining Relationships with Service Providers / Journal of Retailing 73 (1) : 15 ~ 37
Berne, C. J. / 2001 / The Effect of Variety-Seeking on Customer Retention in Service / Journal Retailing and Consumer Services 8 : 335 ~ 345
Bromily, P. / 1992 / Trasaction Cost in Organization with Trust
이 논문의 저자 정보
최근 본 자료
댓글(0)
0