지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 543 - 553 (11page)
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초록· 키워드
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This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis,χ2-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows.
First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness,prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.
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참고문헌 (30)
참고문헌 신청
[학술지(정기간행물)
/ / 2013 Consumer keyword is ‘daily impulse’
Back, S. R. / 2008 / The influence of impulse buying tendency, apparel price and scarcity message on purchasing behavior at the time of group buying on the internet / 석사 / Sungkyunkw
Cho, N. H. / 2010 / Internet shoppers' dissatisfaction and complaining behavior / 석사 / Ewha Womans University
Choi, Y. J. / 2005 / A study of comparisons between consumer's impulsive buying of clothing in online and off-line stores / 석사 / Dongduk University
/ / 2013 Consumer keyword is ‘daily impulse’
Back, S. R. / 2008 / The influence of impulse buying tendency, apparel price and scarcity message on purchasing behavior at the time of group buying on the internet / 석사 / Sungkyunkw
Cho, N. H. / 2010 / Internet shoppers' dissatisfaction and complaining behavior / 석사 / Ewha Womans University
Choi, Y. J. / 2005 / A study of comparisons between consumer's impulsive buying of clothing in online and off-line stores / 석사 / Dongduk University
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