지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Recently, an effective building and utilization of information system are essential in franchise firms as well as corporate management. Accordingly, this study is to examine the structural relationships among partnership quality of supplier, trust with a supplier and commitment, and franchise information system performance based on Henderson’s(1990) information system partnership model and Lee and Kim’s(1999) partnership model. For these purposes, the authors developed several hypotheses. The data were collected from 173 franchisors and analyzed with SPSS 18.0 and AMOS 18.0The results are as following. First, sharing knowledge, interdependence, and mutual benefit influence supplier trust, but do not influence commitment. Second, supplier trust affect commitment and it prove that supplier trust is a full mediating role between partnership quality and commitment of franchise and information system supplier. Third, both supplier trust and commitment have a positive effect on performance of franchise information system. Therefore, it implies that supplier trust is significant factor in an performance of franchise information system. At the end of this paper, managerial and theoretical implications, limitations and future research directions were suggested.
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참고문헌 (30)
참고문헌 신청
[학술지(정기간행
Anderson, E. / 1992 / The Use of Pledge to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Reasearch 29 : 18 ~ 34
Anderson, J. C. / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 : 42 ~ 58
Assael, H. / 1969 / Constructive Role of Interorganizational Conflict / Administrative Science Quarterly 14 : 21 ~ 28
Bensaou, M. / 1995 / Configulations of Interorganizational Relationship : A Comparison between U.S. and Japanese Automakers / Management Science 41 (9) : 1471 ~ 1492
Anderson, E. / 1992 / The Use of Pledge to Build and Sustain Commitment in Distribution Channels / Journal of Marketing Reasearch 29 : 18 ~ 34
Anderson, J. C. / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54 : 42 ~ 58
Assael, H. / 1969 / Constructive Role of Interorganizational Conflict / Administrative Science Quarterly 14 : 21 ~ 28
Bensaou, M. / 1995 / Configulations of Interorganizational Relationship : A Comparison between U.S. and Japanese Automakers / Management Science 41 (9) : 1471 ~ 1492
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