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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 217 - 239 (23page)
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This study investigates the comparison of country images between three Southeast Asian countries, namely Indonesia, Vietnam and Thailand and China, and also identifies the effect of country image on product evaluation. From previous researches and theoretical thought the study hypotheses showing the relationship between country image and product evaluation was established. The study result shows that Indonesia has an image of socio-political stability whereas Thailand has an image of familiarity and China has images of economical development and cultural development. Also, the relationship between country image and product evaluation is statistically significant, while China is stronger in the relationship.
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참고문헌 (19)
참고문헌 신청
Beach, L. R. / 1990 / Image theory: Decision making in personal and organizational contexts / Wiley
Bilkey, W. J. / 1982 / Country of Origin Effects on Product Evaluations / Journal of International Business Studies : 89 ~ 99
Coher, J. / 1983 / Applied Multiple Regression/Correlation Analysis for the Behavior Sciences / Lawrence Erlbaum Associates
Forgas, J. P. / 1984 / Cross-cultural and demographic differences in the perception of nations / Journal of Cross Cultural Psychology 15 : 199 ~ 222
Kern, M. / 1995 / The focus group method, political advertising, campaign news, and the construction of candidate images / Political Communication : 127 ~ 145
Bilkey, W. J. / 1982 / Country of Origin Effects on Product Evaluations / Journal of International Business Studies : 89 ~ 99
Coher, J. / 1983 / Applied Multiple Regression/Correlation Analysis for the Behavior Sciences / Lawrence Erlbaum Associates
Forgas, J. P. / 1984 / Cross-cultural and demographic differences in the perception of nations / Journal of Cross Cultural Psychology 15 : 199 ~ 222
Kern, M. / 1995 / The focus group method, political advertising, campaign news, and the construction of candidate images / Political Communication : 127 ~ 145
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