지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 53 - 69 (17page)
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초록· 키워드
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The purposes of this study were to verify the effects of internal marketing activities and how they impact the organizational performance of hair designers and assistants. To this end, a questionnaire was given to 371 employees of hair salons (hair designers and assistants). The data were analyzed by structure equation modeling of the Amos 18.0 and SPSS 18.0 programs.
The results of this study were summarized as follows:First, for hair designers, 'education training' and 'reward system' variables had positive effects on job satisfaction. Second, for assistants, the 'communication' variable had a positive effect on job satisfaction. Third, job satisfaction related positively to consumer orientation for both hair designers and their assistants.
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참고문헌 (28)
참고문헌 신청
Berry, L. L / 1991 / Marketing Competing through quality / The Free Press : 151 ~
Heskett, J. L / 1997 / The Service Profit Chain : How leading Companies Link profit and Growth to Loyalty, Satisfaction and value / The free Press : 134 ~
Hoffman, K. D / 1991 / Creating Costomer-Oriented Employees: The Case in Home Health Care / Joumal of Health Care Marketing 11 (2) : 24 ~ 32
Kotler, P. / 2003 / Marketing Management 11ed / Prentice-Hall
Kotler, P. / 2009 / Marketing Management(13ed) / Prentice-Hall : 89 ~
Heskett, J. L / 1997 / The Service Profit Chain : How leading Companies Link profit and Growth to Loyalty, Satisfaction and value / The free Press : 134 ~
Hoffman, K. D / 1991 / Creating Costomer-Oriented Employees: The Case in Home Health Care / Joumal of Health Care Marketing 11 (2) : 24 ~ 32
Kotler, P. / 2003 / Marketing Management 11ed / Prentice-Hall
Kotler, P. / 2009 / Marketing Management(13ed) / Prentice-Hall : 89 ~
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