지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 79 - 100 (22page)
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This study was conducted to prepare fundamental data and support for the establishment of a marketing strategy, and to assess the status of use and purchase behavior of basic cosmetics and cosmeceuticals among female university students.
This study was performed with 560 female university students using structured self-administered questionnaires from Nov. 15th to 30th,2010. The contents of the questionnaires were organized into 5 items for general characteristics, 9 items for usage status of basic cosmetics, 4 items for purchase behavior of basic cosmetics, 9 items for usage status of cosmeceuticals, and 7 items for purchase behavior of cosmeceuticals. The collected data were analysed by the statistical package for the SPSS program (ver. 18.0).
Results were as follows: 1. The use rate of basic cosmetics by place of purchase was the highest for roadside shops because of convenience, and the cost of purchase of basic cosmetics was 30 - 50 thousand won. 2. The rate of combination skin type by skin type was the highest, the use rate of basic cosmetics by major was higher in the beauty major group than other groups. 3. The use rate of cosmeceuticals by place of production was higher for domestic brand than others. The use rate of cosmeceuticals by place of purchase was the highest in cosmetic specialty shops because of convenience and needs, and the cost of purchase of cosmeceuticals was 30 - 50 thousand won. 4. The use rate of cosmeceuticals by purchase cost was higher at low prices than high prices, and the use rate of cosmeceuticals by kind of cosmeceutical was higher for multi-functional cosmeceuticals than others.
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