지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 391 - 410 (20page)
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초록· 키워드
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The study is about relationship between food manufacture organization and foodserviceorganization’s compensation effort to the customers’ risk perception and appropriate responseplan.
The research was from 15, March 2014 to 25, March and a total of 300 questionnairesit collected in 294 data and it selected total 283 data for analyzing.
The selected questionnaires used SPSS18.0 statics package also it applied frequencyanalysis, factorial analysis, credibility analysis and regression analysis for the test ofhypothesis. According to result the organizational compensation effort could reduce customers’risk perception additionally the compensation effort could lead repurchase intention
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참고문헌 (37)
참고문헌 신청
Adams, J. A. / 1987 / Historical review and appraisal of research on the learning, retention, and transfer of human motor skills / Psychological Bulletin 101 : 41 ~ 74
Anderson, M. C. / 2003 / Rethinking interference theory : Executive control and the mechanism of forgetting / Journal of Memory and Language 49 : 415 ~ 445
Bauer, R. A. / 1960 / Consumer behavior as risk taking, In Robert S. Handok, Dynamic marketing for a changing world / Proceedings of the 43rd Conference of American Marketing Asso
Czepiel, J. A. / 1987 / Exploring the concept of loyalty in service. in the service challenge intergrating for competitive advantage / American Marketing Association : 91 ~ 94
Dressel, K. / 2001 / Systemic risks : A new challenge for risk management : The case of BSE. Contribution to the OECD International Futures Project on Emerging Systemic Risks
Anderson, M. C. / 2003 / Rethinking interference theory : Executive control and the mechanism of forgetting / Journal of Memory and Language 49 : 415 ~ 445
Bauer, R. A. / 1960 / Consumer behavior as risk taking, In Robert S. Handok, Dynamic marketing for a changing world / Proceedings of the 43rd Conference of American Marketing Asso
Czepiel, J. A. / 1987 / Exploring the concept of loyalty in service. in the service challenge intergrating for competitive advantage / American Marketing Association : 91 ~ 94
Dressel, K. / 2001 / Systemic risks : A new challenge for risk management : The case of BSE. Contribution to the OECD International Futures Project on Emerging Systemic Risks
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