지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 309 - 334 (26page)
이용수
초록· 키워드
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Our restaurant industry here in Korea, as a result of increasing income level helped by continuous economic growth, has grown into a massive market, quickly becoming significant part of life and now entering into competition requiring differentiated services is a must. As a measure to enhance a customer’s perception of service quality and satisfaction,investment in physical environment and differentiation have been considered by customers as part of differentiated services. It provides customers with informative clue to products searching and becoming a factor to having an impact on a Japanese restaurant itself, attitudes toward a Japanese restaurant and customer’s expectations inducing revisit.
Especially for a Japanese restaurant, it needs to provide not only best service but discreetly consider details of size of a facility and interior designs. It needs taste of food and quality as well as varying factors to induce customers’ satisfaction and revisit.
Having looked into impacts of especially physical environment , among diverse decisive factors to service quality, of a Japanese restaurant on customers and later on customer loyalty and their revisit intent in this study, it has a purpose to provide restaurant owners and restaurant business starter with better developments and an indicator for customers’satisfaction.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Bitner, M. J. / 1986 / Consumer Responses to the physical Enviroment in Service Settings, in Creaticity in Services Marketing / American Marketing Association
Booms, B. H. / 1982 / Marketing Services by Managing the Environment / Corcell Hotel and Restaurant Administration Quarterly 23 : 35 ~ 39
Chang, T. Zong / 1994 / Price product information and purchase intention: An empirical study / Jourcal of the Academy of Marketing Science 229 (Win) : 16 ~ 17
Cronin, J. J. / 1992 / Measuring Service Quality: A Reexamination and Extention / Journal of Marketing 56 (3) : 55 ~ 68
Czepiel, J. A. / 1987 / xploring the concept of Lotalty in service, in the services Challenge: Intergrating for competitive Advantage
Booms, B. H. / 1982 / Marketing Services by Managing the Environment / Corcell Hotel and Restaurant Administration Quarterly 23 : 35 ~ 39
Chang, T. Zong / 1994 / Price product information and purchase intention: An empirical study / Jourcal of the Academy of Marketing Science 229 (Win) : 16 ~ 17
Cronin, J. J. / 1992 / Measuring Service Quality: A Reexamination and Extention / Journal of Marketing 56 (3) : 55 ~ 68
Czepiel, J. A. / 1987 / xploring the concept of Lotalty in service, in the services Challenge: Intergrating for competitive Advantage
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