지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 109 - 133 (25page)
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초록· 키워드
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With Koreans' disposable income increase and changes in life style, dining out frequencyis increased accordingly. However, researches on franchise business, especially for franchiseeand employee training, manual development, service experience, advertisement and restaurantimage have been limitedly conducted. Therefore, this study tried to find how trainingattribute and support method affects business performance as well as relationshipperformance. 400 copies of questionnaire were distributed in March 2012 to Korean franchiserestaurants located in Seoul and Kyonggi area. Out of 345 collected copies, 330 copieswere used for analysis after excluding incomplete responses. Descriptive statistics and multi-variate statistical analysis were used for For hypothesis testing and Cronbach's alphacoefficient was used for reliability test. To verify questionnaire validity, factor analysiswas conducted. As a result, first, franchisee training affected management performanceand financial performance. Second, support method affected management performance andfinancial performance, which means images of restaurant and advertisement as well asappropriate price range were tied to business performance. Third, business performance,especially financial performance rather than management performance affected relationshipperformance like sustainable management, intention to recommend and satisfaction level.
Therefore, domestic franchise companies should try harder to set up standard in serviceand management to be the leader of dine-out market in Korea.
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참고문헌 (44)
참고문헌 신청
Mohr, Jakki J. / 1990 / Communication Strategies in Marketing Channels: A Theoretical Perspective / Journal of Marketing 54(36):36~51
Shane, Scott A. / 1999 / New Firm Survival : Institutional Explanations for New Franchisor Mortality / Management Science 45:144~159
Smith, J. Brock / 1997 / The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationship / Journal of Marketing 61(1):89~117
Stern, L. W. / 1992 / Marketing Channels / Prentice-Hall, Inc
Stock, J. R / 2000 / Strategic Logistics / Management Journal :37~51
Shane, Scott A. / 1999 / New Firm Survival : Institutional Explanations for New Franchisor Mortality / Management Science 45:144~159
Smith, J. Brock / 1997 / The Effects of Organizational Differences and Trust on the Effectiveness of Selling Partner Relationship / Journal of Marketing 61(1):89~117
Stern, L. W. / 1992 / Marketing Channels / Prentice-Hall, Inc
Stock, J. R / 2000 / Strategic Logistics / Management Journal :37~51
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