지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This study is designed to analyze the effects of demographic factors on children's wear brand preference and their reasons, and brand evaluations.
A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. `An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation.
Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing.
Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer's taste and wants.
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참고문헌 (13)
참고문헌 신청
/ 2009 / Korean fashion year book / Apparel News Co : 385 ~ 426
Ann Marie Flore / 2005 / Promoting criticle thinking product development: connections between textile science and consumer's aesthetic value / Clothing and Textiles Research
Eckman. M / 1990 / Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel / Clothing and Textiles Research Journal
Elizabeth Bye / 2005 / Sailing Apparel for Women: A Design Development Case Study / Clothing & Textile Research Journal 23 (2) : 45 ~ 55
Kim K P / 2008 / Dress and Human Behavior:A Review and Critique / Clothing & Textile Research Journal 26 (1) : 3 ~ 22
Ann Marie Flore / 2005 / Promoting criticle thinking product development: connections between textile science and consumer's aesthetic value / Clothing and Textiles Research
Eckman. M / 1990 / Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel / Clothing and Textiles Research Journal
Elizabeth Bye / 2005 / Sailing Apparel for Women: A Design Development Case Study / Clothing & Textile Research Journal 23 (2) : 45 ~ 55
Kim K P / 2008 / Dress and Human Behavior:A Review and Critique / Clothing & Textile Research Journal 26 (1) : 3 ~ 22
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