지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period.
Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.
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참고문헌 (26)
참고문헌 신청
Agarwal, R / 1997 / The Role of Innovation Characteristics and Perceived Voluntaries in the Acceptance of Information Technologies / Decision Sciences 28 (3) : 557 ~ 581
Agarwal, R / 2000 / Time Flies when you are Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage / MIS Quarterly 24 (4) : 665 ~ 694
Baldwin, N. S / 1997 / Information-seeking behavior of securities analysts: Individual and institutional influences, information sources, and channels, and outcomes / Journal
Bandura, A / 1997 / Self-efficacy: The exercise of control / Freeman
Davis, F. D / 1989 / User Acceptance of Computer Technology: A Comparison of Two Theoretical Models / Management Science 35 (8) : 982 ~ 1003
Agarwal, R / 2000 / Time Flies when you are Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage / MIS Quarterly 24 (4) : 665 ~ 694
Baldwin, N. S / 1997 / Information-seeking behavior of securities analysts: Individual and institutional influences, information sources, and channels, and outcomes / Journal
Bandura, A / 1997 / Self-efficacy: The exercise of control / Freeman
Davis, F. D / 1989 / User Acceptance of Computer Technology: A Comparison of Two Theoretical Models / Management Science 35 (8) : 982 ~ 1003
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