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자료유형
학술저널
저자정보
저널정보
한국패션비즈니스학회 패션 비즈니스 패션 비즈니스 제10권 제5호
발행연도
2006.1
수록면
122 - 134 (13page)

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The purpose of this study was to evaluate the visual effects and images according to changes in the line and length of the connecting lines of the neck, center front, and hem line from analyzing the bolero style shown in 2005 S/S domestic fashion. The basic lines of the bolero were classified into three different categories according to the connecting lines of the neck, center front line, and hem line. We altered the length of the bolero in three categories with changes in the waistline5cm, waistline8cm, and waistline11cm. For the visual evaluation, 9 stimuli were placed in mannequins, and were estimated by the experts in the fashion design. For the visual evaluation according to changes in the line and length of the bolero, we used 12 pairs of items to find the visual effects, and 13 pairs of adjectives to measure the visual images. The stimuli and adjectives were randomly given to the evaluators and were evaluated by the 7-Point Likert Type Scale. The data have analyzed by frequency, factor analysis, anova, scheffe’s test. According to the result of factor analysis of the visual effects of the Bolero, the result was classified into 4 factors: the whole silhouette, neck line, breasts and shoulders. According to the result of factor analysis of the visual image of the Bolero, the result was classified into 3 factor: maturity, tenderness, neatness. The visual effects by variations in the line and length of the bolero had significant differences in all factors. The visual images by variations in the line and length of the bolero had significant differences in the maturity, tenderness, but they didn't show significant differences in neatness.

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